Memorable, simple, and short are probably the three most important factors to effectively get across what your business offers, that’s what I was thinking about when I created my San Diego Window Cleaning Business. If you can develop a name and logo that has multiple connections that interrelate what you offer the better off you will be. Also by choosing an object as a logo and business name that people are already familiar with will give you a competitive edge. For instance, Sun Window Washing, everyone is familiar with the sun. The name is very short and by adding a logo of the sun you have just called up an object people see everyday and placed your business in their minds in word, image and reality. This name and logo also suggests that your business is going to let the sun light back in with clean windows.

What do you think would be more memorable, Squeaky Clean Window Washing with a yellow duck and squeegee or Joe’s Window Cleaning with a squeegee logo? Wizard Window Washing with a cool looking wizard holding a squeegee or Streakless Window Cleaning with a picture of a window and a drop of water?

I would go with the duck and wizard myself because the name and imagery would be memorable. The question I ask myself when I design a logo is, “if someone is driving down the freeway at 65 mph and saw the logo for a quick second would they remember it?” The shorter the name the better, and a simple but interesting logo will be easier for people to remember. What if you saw a wizard with a squeegee at 65 mph but didn’t catch the name, you would probably guess that it was wizard window cleaning or wizard window washing. If you had wizardwindowwashing.com for you domain name, then people could probably guess your online name and find you as well.

If you are looking for more great articles on window washing just check us out at San Diego Window Cleaning or Carlsbad Window Cleaning.